Your First Country Managers in Europe

Validate European Market Traction Before Investing Locally

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"We help B2B software companies validate their market traction in Europe.
While bringing the world’s best tech innovation to local clients."

TRACTION PARTNERS.eu
European Market Sales Representation

Traction Partners helps Software vendors build new pipeline, convert inbound leads and land their first customers in Europe, without opening a local office

View of two modern skyscrapers from a low angle, with one building covered in dark rectangular panels and the other in a grid of glass windows, under a pale sky.

Expanding into Europe is attractive and complex.

Most Software companies delay European expansion for years, missing significant revenue opportunities whilst competitors gain market share.

Language barriers, compliance, and local buying culture make it hard to close deals without a local presence.
We fix that.

You need local credibility to close enterprise deals, but opening a local entity represents a major commitment before traction is proven.

Traction Partners acts as your local sales representation in Europe, driving your first deals and validating market traction, with no payroll, no legal setup, no risk.

The Challenge

Three sections of business strategy tips: validate traction, build pipeline fast, and close strategic accounts, each with descriptive text underneath.
Looking up at tall modern skyscrapers in a city with a cloudy sky.

Every week, Software vendors generate demand from European buyers, but without local presence, deals stall.

We help you close those deals.

We act as your local enterprise sales team : we qualify, run the process, and close revenue for you.

Traction Partners provides Sales Representation as a Service :

  • Full-cycle enterprise sales execution.

  • Inbound lead conversion.

  • Go-to-market validation before expansion.

Our Services

  • Our partnership framework covers a 2 weeks onboarding phase and continuous collaboration, all driven by jointly defined metrics and shared accountability.
    You share your inbound leads or target accounts and we work on them.

  • We run the local sales cycle and manage the deal (BANT, MEDDIC, Value Selling and Command of the Message sales methodologies) until closing.

  • We close the deal, you collect new ARR, without hiring or setup costs.

How It Works

A timeline chart illustrating a project plan, divided into phases over several weeks. Weeks 1-2 focus on onboarding and foundation activities, Week 3 features execution, and Weeks 2-3 involve localization efforts.
Upward view of a modern skyscraper with a corner design, featuring glass and steel panels, against a cloudy sky.

Why Software companies choose Traction Partners

Risk-free acceleration of time-to-market and value delivery.

Expanding into new markets is costly, uncertain, and slow (especially in Europe). With Traction Partners, you unlock your pipeline, test your market traction, and start generating revenue without opening a local office, hiring a team, or navigating legal and payroll complexity.

Unlike outsourced SDRs, we act as your embedded country managers, senior B2B software sales professionals with deep enterprise experience and local credibility. We manage your entire commercial cycle under your brand: from qualification to RFPs to closing deals.

You gain momentum, local insights, and pipeline conversion : without fixed costs or long-term commitments.
Instead of waiting months (or years) to validate a market, you can de-risk the process, monetize what’s already happening, and prove there’s demand before investing.

Capturing a portion of real is worth more than 100% of nothing.

Four information cards numbered 1 to 4, each with a title and text. Card 1: Zero Fixed Cost, no payroll, office overhead, or local entity needed. Card 2: Rapid Deployment, achieve market entry in weeks. Card 3: Local Credibility, multi-language speakers with extensive sales experience and network. Card 4: Closing-First Focus, from qualification to negotiation and closing, emphasizing sales leadership.

“After 10+ years helping software vendors grow and expand, one observation became clear :

Many outstanding tech solutions struggle to gain traction in France, Spain or Europe.

And, on the other side, European companies often miss out on innovative solutions that could truly accelerate their business.

The challenge isn’t the product itself, it’s the lack of a local bridge : language, business culture, buying cycles, GDPR, credibility…

All those barriers slow down vendors and frustrate buyers.

That’s exactly why we created Traction Partners.

We bridge that gap.”

Romain TÊTE
co-founder Traction Partners